BP Definitely Isn’t Laughing At This
May 26th 2010 -
Now we all might be laughing at the clever Twitter character, “Terry” but what does BP think about the not-quite-real PR Twitter account that surfaced last week called @BPGlobalPR? Obviously more popular than the real PR account for BP (@BP_America), Terry has made quite a name for himself. With tweets like, “Just saw new satellite images of the spill. Actually, it kinda looks like the Earth has a beauty mark! Ooolala! @CindyCrawford #bpcares,” and “We feel terrible about spilling oil in American waters, we’ll make sure the next spill happens where the terrorists live. #bpcares” the person behind the avatar has created quite a stir.
According to LA Times, BP hasn’t attempted to shut down the @BPGlobalPR Twitter account. New City feels there’s not much they can do anyway to salvage their reputation and quiet the masses. Trying to shut Terry up could damage their already flailing reputation. Better let bad enough alone or ride the oil slick wave and start poking fun at yourself. At least Terry is getting the public to crack a smile in this dark time. No pun intended. Or was it?
New City Entertainment provides social media consulting, training and management for businesses.
Tags: @BPGlobalPR, BP, BP oil spill, BP PR, BP Twitter, online reputation, reputation, social media, Terry BP, Twitter PR
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